How Google My Business helps in growing your business?
Are you exploring Google My Business? Does it help in growing your business? If yes, then this article shares everything.
What is Google My Business?
Google always considers the needs and problems of the visitors. This is why it continuously updates and develops with time to provide effective tools to facilitate businesses such as Google analytics for traffic, Google maps for local business, Google drive for document storage etc.
Likewise, when it comes to businessmen, Google introduced Google My Business. It is an effective tool that helps make a web presence, reach more consumers or customers, enhance traffic to your website, and helps to earn more money.
Moreover, it provides management tools for reaching the customers quickly to get their feedback. In a nutshell, it provides the information and confidence to learn more about your business.
How Google My Business Impacts Businesses?
Google Business strongly impacts businesses. Therefore, it is recommended to ensure your online presence.
- Most people use mobile phones for browsing and searching before shopping. For example, they search for restaurants online etc. Moreover, about 30% of the searches must be related to the location. Therefore, Google My Business helps to locate your business and improves SEO which ultimately results in better customer reach and sales.
- Today things have changed, people are much more into asking queries and finding instant answers. Therefore, they use Google to get answers. On average, people spent 13 days purchasing 1 product online. Moreover, the searches for the word BEST have also been increased. Therefore, small businesses can get a boost through Google My Business.
- With your business online with Google My Business, you can share posts, location, website, phone number, direction, address, working hours, reviews, products, and services, etc. of your business. Thus, it will appear in Google research, Google Maps, etc. to increase the business availability.
- Moreover, you can share new posts and recent updates with the customers. It will help to engage the customers, capture attendance, and increase sales.
- You can also share quality content, measure the results, creative videos, etc. It is better to develop a business website.
How to develop a business website?
As the website is equally important for the development and growth of the business. Moreover, the website should also be placed at Google My Business for better customer reach. Therefore, you must develop a business website. To do so, here are a few steps that you can follow.
Step 1: Find a domain and register
Brainstorm a unique and short business name for your website or it can be your business/ brand name. Afterward, register the domain name with any online registrar.
Step 2: Purchase Hosting
Website hosting is the rented place that provides a server to the website. You need to purchase it on a monthly basis. Hosting plays a significant role in the development and running of a website. Therefore, choose it precisely. A good hosting company such as ServerSea Hosting is well-reputed, shares up-gradation packages, provides customer services, offers comparable price plans, offers 99.99% uptime, enough bandwidth, and good site speed. So, you must consider all the features before purchasing it.
Step 3: Design the website
Develop a website using WordPress as it is easy to use and manage. You can design it using the plugin, themes, and other features. The website should appear attractive and engage the clients.
Step 4: Website Performance
Observe the website’s performance and speed. You can use tools and Google Page Insight to find the issues and speed performance. Moreover, the site errors should also be tackled and eliminated. Moreover, the site analytics should also be observed to find the traffic reach, users, traffic, etc.
Step 5: Promote Via Ads
You can also promote your business with ads. Place ads and use Google My Business to show the business address with ads so that customers can reach you more effectively.
Conclusion
Website along with Google My Business plays a crucial role in the development of online or small business. It is better to use tools such as Google My Business to promote your business.
